# Analytics

> Track sends, bounces, complaints, opens and clicks over time with a customizable dashboard, advanced delivery charts, and SQL queries on higher plans.

**Email API → Analytics** turns your sending activity into charts and totals, so you can see volume, delivery and engagement at a glance and investigate when something changes. It covers outgoing email: API, SMTP, campaign and automation sends. Received mail isn't included.

## Three levels

| Tab | Plans | What it gives you |
| --- | --- | --- |
| **Dashboard** | All plans | Bounce rate and complaint rate cards, plus a grid of widgets you can add, resize and rearrange. See [Analytics dashboard](/docs/analytics/dashboard/). |
| **Advanced** | Pro, Business, Custom | Seven delivery charts: emails by status, SMTP response codes, 4xx and 5xx errors, time to inbox, loads and clicks, non-delivery, and delivery by provider. See [Advanced analytics](/docs/analytics/advanced/). |
| **Queryable** | Business, Custom | A query builder and raw ClickHouse SQL over your sending data, with saved queries. See [Queryable SQL](/docs/analytics/queryable/). |

Tabs your plan doesn't include show a **Pro** or **Business** badge and can't be opened.

## Filters and time range

The controls at the top of the page apply to every widget:

- **Sending domain** and **API key:** narrow the data to one domain or one key.
- **Date range:** presets **Last 30 minutes**, **Last 1 hour**, **Last 6 hours**, **Last 12 hours**, **Last 24 hours** (the default), **Last 7 days** and **Last 30 days**, or a custom range with start and end times. Custom ranges can span up to about 13 months.
- **Time zone:** in the date picker, choose **UTC** or your local time zone. This changes how times are shown; data is stored in UTC.
- **Refresh:** reloads every widget.

Charts pick their resolution from the range: 5-minute buckets up to 6 hours, hourly buckets up to 48 hours, and daily buckets beyond that. Each widget also shows the change compared with the previous period of the same length, for example the 7 days before the last 7 days.

## Retention

How far back you can look depends on your plan. If you pick a range older than your analytics retention, Emailit shortens it to the period it still has.

| | Pay as you go | Pro | Business | Custom |
| --- | --- | --- | --- | --- |
| Analytics | Dashboard | Dashboard + Advanced | Dashboard + Advanced + Queryable (SQL) | Dashboard + Advanced + Queryable (SQL) |
| Analytics kept | 365 days | Forever | Forever | Flexible |

Detailed per-email data used by the Advanced charts and SQL tables is kept for up to 365 days; daily totals can be kept longer. See [Data retention](/docs/data-retention/).

## How analytics relates to other pages

- Analytics shows trends. To see what happened to one email, use [Email logs](/docs/logs/).
- [Sending health](/docs/deliverability/sending-health/) uses bounce rates among unique recipients to decide whether a domain or workspace is at risk. The bounce rate on the Analytics dashboard is a simpler bounces-per-send ratio, so the numbers can differ.
- Analytics is updated continuously from your sending data, so the most recent activity can take a short while to appear.

## Get started

  - [Analytics dashboard](/docs/analytics/dashboard/)
  - [Advanced analytics](/docs/analytics/advanced/)
  - [Queryable SQL](/docs/analytics/queryable/)
  - [Plans](/pricing/)

---
Source: https://emailit.com/docs/analytics/