# Analytics dashboard

> Use the Analytics Dashboard tab to track bounce and complaint rates and build a widget grid of sends, bounces, opens, clicks and breakdowns.

The **Dashboard** tab of **Email API → Analytics** is available on every plan. It shows your bounce and complaint rates and a grid of widgets that you can rearrange to fit what you watch every day. The layout is saved for the workspace, so everyone in it sees the same dashboard.

## Bounce rate and complaint rate

Two cards sit at the top of the tab. They can't be removed.

| Card | Shows | Reference lines |
| --- | --- | --- |
| **Bounce rate** | Bounced emails divided by sent emails in the selected range, with a trend line and the change from the previous period. | **Warning** at 3%, **Possible suspension** at 5%. |
| **Complaint rate** | Spam complaints divided by sent emails. | **Warning** at 0.05%, **Possible suspension** at 0.3%. |

If a rate is approaching the second line, act before your domain is paused: see [Sending health](/docs/deliverability/sending-health/) and [Bounces and complaints](/docs/deliverability/bounces-and-complaints/).

## Default widgets

A new workspace starts with this layout:

| Widget | Chart | Shows |
| --- | --- | --- |
| **Sends** | Timeseries, half width | Outgoing emails created. |
| **Bounces** | Timeseries, half width | Emails whose status is bounced. |
| **Complaints** | Timeseries, third width | Spam complaints. |
| **Loads** | Timeseries, third width | Opens, counting every load. |
| **Clicks** | Timeseries, third width | Tracked link clicks, counting every click. |
| **Delivery by provider** | Bar, full width | Delivery rate for Gmail, Outlook, Live, Hotmail, Yahoo, iCloud and other providers. |

## Add a widget

1. **Open the dialog.** Select the **+** (**Add widget**) button next to the date range.

2. **Choose a metric.** Pick one from the list below.

3. **Choose a chart type.** **Timeseries**, **Stacked**, **Bar**, **Pie**, **Stat** or **Table**. If the metric doesn't support the type you pick, the widget uses the metric's default type.

4. **Add it.** Select **Add**. The widget is placed in the first free spot at half width.

| Metric | Chart types | What it measures |
| --- | --- | --- |
| **Sends** | Timeseries, Stat | Outgoing emails created. |
| **Bounces**, **Failed**, **Rejected**, **Suppressed** | Timeseries, Stat | Emails whose latest status is that status. |
| **Complaints** | Timeseries, Stat | Spam complaints received. |
| **Loads**, **Clicks** | Timeseries, Stat | Every open or click. |
| **Unique loads**, **Unique clicks** | Timeseries, Stat | Emails opened or clicked at least once. |
| **Unique emails** | Timeseries, Stat | Distinct emails in the range. |
| **Avg delivery time** | Timeseries, Stat | Average duration of delivery attempts. |
| **Delivery status** | Table, Pie, Timeseries | Emails by their latest status. |
| **Top countries** | Table, Pie | Countries where emails were opened, top 10. |
| **Top links** | Table | Most-clicked links by link ID, top 10. |
| **By domain** | Table, Pie | Sends per sending domain. |
| **By API key** | Table, Pie | Sends per API key. |
| **By campaign** | Table, Pie | Sends per campaign. |
| **By tag** | Table, Pie | Sends per tag. Usually a single "(none)" row, because API and SMTP mail isn't tagged. |
| **Delivery by provider** | Bar, Table, Timeseries, Pie | Delivered emails divided by sent emails, per recipient mailbox provider. |

Loads and clicks need tracking turned on for the sending domain. See [Tracking](/docs/tracking/).

## Arrange and size widgets

- **Move:** drag a widget by its body. Other widgets move out of the way.
- **Resize:** drag the handle in the bottom-right corner. Widths snap to a quarter, a third, half or the full width of the grid (3, 4, 6 or 12 of 12 columns), and heights to 1, 2 or 3 rows.
- **Remove:** open the widget's menu (**…**) and select **Remove**.

Changes are saved automatically for the whole workspace.

## Widget menu

Each widget's **…** menu has:

- **View details:** a larger chart with a breakdown table, for example the per-provider sent, delivered, bounced, opened and clicked counts for **Delivery by provider**.
- **Refresh:** reloads only this widget.
- **Range:** shows this widget for a different preset than the page, or **Page range** to follow the page again. The override lasts until you leave the page.
- **Remove**

## Filters

The **Sending domain** and **API key** filters and the date range at the top of the page apply to every widget and to the rate cards. See [Analytics](/docs/analytics/#filters-and-time-range) for presets, time zones and retention.

## Related

  - [Advanced analytics](/docs/analytics/advanced/)
  - [Sending health](/docs/deliverability/sending-health/)

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Source: https://emailit.com/docs/analytics/dashboard/