# Plans

> Compare Emailit's Pay as you go, Pro, Business and Custom plans, switch to yearly billing, upgrade or downgrade a workspace and see what changes when you do.

Each workspace is on one of four plans. The plan sets the monthly price, the included credits, the price of extra credits and most limits. This page compares them and shows how to change plans.

## Compare plans

- **Pay as you go** costs nothing per month. You get the free monthly credits included with Pay as you go and buy extra credits when you need them.
- **Pro** is for professional projects. It includes 100,000 credits a month, cheaper extra credits, advanced analytics and DMARC reports.
- **Business** is for teams where email is critical. It includes 2,500,000 credits a month and adds queryable SQL analytics.
- **Custom** (Contract on the pricing page) has flexible credits, limits, retention and invoicing, agreed with the Emailit team.

| | Pay as you go | Pro | Business | Custom |
| --- | --- | --- | --- | --- |
| Price | $0 | $25/mo, or $20/mo billed yearly | $250/mo, or $200/mo billed yearly | Custom |
| Included credits / month | Up to 3,000 | 100,000 | 2,500,000 | Flexible |
| Extra credits | $2 per 10,000 | $1 per 10,000 | $1 per 10,000 | Volume pricing |
| Sending domains | 3 (25 after your first credit purchase) | 100 | 1,000 | By agreement |
| Webhook endpoints | 3 | 10 | 100 | 100 |
| Webhook payload filters | — | Up to 25 rules | Up to 25 rules | Up to 25 rules |
| Subscribers per audience | 10,000 | 50,000 | 250,000 | Unlimited |
| Message contents kept | 7 days | 30 days | 30 days | Flexible |
| Message activity kept | 30 days | 365 days | 365 days | Flexible |
| Request logs kept | 7 days | 30 days | 30 days | Flexible |
| Analytics kept | 365 days | Forever | Forever | Flexible |
| Analytics | Dashboard | Dashboard + Advanced | Dashboard + Advanced + Queryable (SQL) | Dashboard + Advanced + Queryable (SQL) |
| DMARC reports | — | Included | Included | Included |
| Sending limit increases | On request | Automatic, based on sending health | Automatic, based on sending health | By agreement |
| Review of domains under 30 days old | Yes | No | No | Yes |
| Configurable automatic suppression | — | Included | Included | — |

Every plan includes the Email API, SMTP relay, inbound email, templates, campaigns, automations and webhooks. See [pricing](/pricing/) for the full feature comparison.

## Monthly or yearly

The **Plans** table has a **Yearly** switch. Yearly billing is 20% less: Pro is $20 a month billed yearly ($240 a year) and Business is $200 a month billed yearly ($2,400 a year). Included credits are still a monthly pool, whichever way you pay.

## Upgrade or switch plans

1. **Open Plans.** Go to **Workspace → Billing** and stay on the **Workspace plan** tab. You need the Admin role.

2. **Choose billing.** Turn on **Yearly** if you want annual billing.

3. **Pick a plan.** Select **Upgrade** next to Pro or Business, or **Switch** if you're moving to a lower paid plan.

4. **Pay in Stripe Checkout.** Enter your card details and confirm. You can add a promotion code here.

When Stripe confirms the payment, you return to the dashboard and the plan shows **Active**, with **Renews** and the next renewal date. It can take a few seconds for the new plan to appear.

## What changes when you upgrade

These take effect as soon as the new plan is active:

- **Included credits** rise to the plan's monthly pool, and a partner or referral bonus doubles from 5,000 to 10,000 a month.
- **Extra credits** cost $1 per 10,000 instead of $2.
- **Limits** grow: sending domains, webhook endpoints and subscribers per audience. See [Limits and quotas](/docs/limits/).
- **Analytics** unlocks the **Advanced** tab on Pro and Business, and the **Queryable** SQL tab on Business. See [Analytics](/docs/analytics/).
- **DMARC reports** and **webhook payload filters** become available.
- **Sending limits** start rising automatically every 7 days or more while sending health stays good.
- **Domain review** for domains registered less than 30 days ago is skipped. See [Domain verification](/docs/domains/verification/).
- **Automatic suppression** becomes configurable under **Workspace → Settings**.
- **Retention** moves to the plan's defaults. Data that was already deleted under the old plan doesn't come back.

## Downgrade to Pay as you go

Pay as you go has no subscription, so you return to it by canceling the paid subscription. Selecting **Downgrade** on the Pay as you go row shows: "Cancel the paid subscription from the current plan to return to Pay as you go."

The dashboard doesn't have a cancel button, so email [support@emailit.com](mailto:support@emailit.com) from an admin account and name the workspace. When the subscription ends, the workspace moves to Pay as you go:

- Plan limits, retention defaults and the extra-credit rate change to Pay as you go values.
- Purchased credits stay in the workspace and never expire.
- If the workspace has more sending domains or webhooks than Pay as you go allows, the existing ones keep working, but you can't add more until you're under the limit.

The same happens if a subscription is canceled or ends unpaid.

## Custom plans

Custom plans are for high volume, invoicing, extra retention or contract terms. On the **Plans** table, select **Contact sales** on the **Custom** row and fill in the form. The request appears under **Workspace → Settings → Requests**, where the team replies. See [Workspace requests](/docs/workspaces/requests/). You can also reach sales through the [contact form](/contact/).

## Related

- [Credits](/docs/billing/credits/)
- [Add-ons](/docs/billing/add-ons/)
- [AppSumo licenses](/docs/billing/appsumo/)
- [Pricing](/pricing/)

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Source: https://emailit.com/docs/billing/plans/