# SMTP2GO vs Emailit

> SMTP2GO is a friendly SMTP-first relay with monthly plans. Emailit adds a full API, campaigns, PAYG credits that never expire, and an owned EU data center.

## The core difference

- **Emailit:** Emailit is an email platform. API and SMTP, campaigns, webhooks, never-expiring credits, owned Prague DC, 99.9% uptime.
- **SMTP2GO:** SMTP2GO specializes in easy SMTP delivery and reporting for websites and apps, sold mainly as monthly volume plans with a small free tier.

SMTP2GO is best for: Websites, agencies, and WordPress sites that want simple, reliable SMTP relay with straightforward reporting.

## Feature comparison

| Feature | Emailit | SMTP2GO |
| --- | --- | --- |
| API | Yes: REST API + SDKs | Yes: API available |
| SMTP | Yes | Yes: core strength |
| Dashboard UI | Yes | Yes: reporting focused |
| Rate limits | 100/day free; from 5,000/day after any credit purchase or on Pro and Business | Plan-based |
| Marketing campaigns | Yes: credit-based | Limited / not a full ESP campaigns product |
| Webhooks | Yes | Yes |
| Inbound email | Yes | Limited |
| Data residency / infrastructure | EU: owned DC in Prague | Multi-region cloud |
| Uptime | 99.9% | Published reliability focus |
| Pricing model | Free plan, then Pro and Business with included credits; purchased credits never expire | Free + monthly plans + overages |
| PAYG credits | Free plan; purchased credits never expire | Monthly plans with overage rates |
| Owned Prague DC | Fully owned infrastructure | Hosted multi-region service |
| SMTP-first simplicity | API + SMTP + campaigns | Extremely easy SMTP setup for WP/sites |
| Free monthly tier | Free Pay as you go plan: 3,000 emails/mo | Free ~1k emails/mo |

## Pricing comparison (as of July 2026)

| Volume | Emailit | SMTP2GO |
| --- | --- | --- |
| Free / entry | Free: 3,000 emails/mo on Pay as you go | Free ~1k/mo; paid from ~$10-15/mo for ~10k |
| ~100k emails | Pro: $25/mo ($20 billed yearly) with 100k included | Higher monthly plan or overages (~$0.85/1k often cited) |
| ~1M emails | ~$115/mo on Pro (100k included, then $0.10/1k) | Large monthly plan, usually more expensive per email |
| Unused volume | Purchased credits never expire | Monthly allowances |
| Required subscription | No: free Pay as you go plan | Yes beyond free tier |

SMTP2GO overage rates can dominate costs at volume. Compare carefully to Emailit plans and credits. SMTP2GO pricing: https://www.smtp2go.com/pricing/

## When to choose Emailit

- You send more than a hobby volume and care about per-email cost
- You want API + campaigns, not only SMTP relay
- Credits that never expire beat monthly plans
- Owned EU infrastructure matters

## When to choose SMTP2GO

- You only need dead-simple SMTP for a WordPress site
- A free 1k/mo tier is enough
- You like SMTP2GO’s reporting UX specifically

## FAQ

### Is Emailit better than SMTP2GO for WordPress?

Both work via SMTP plugins. Emailit usually wins on volume pricing and adds a full API/campaigns platform when you grow.

### Is Emailit cheaper than SMTP2GO?

At mid/high volume, Emailit plans and credits are typically much cheaper than SMTP2GO plans plus overages.

Alternatives to SMTP2GO: https://emailit.com/alternatives/smtp2go.md · Emailit pricing: https://emailit.com/pricing.md

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Source: https://emailit.com/vs/smtp2go/