A/B tests, sending options and reports for campaigns, and Commerce in alpha

NewCampaignsAutomationsEvent tracking

• A/B tests: test up to five versions of a campaign and send the winner by open or click rate. See A/B testing.
• Sending options: smart sending, skipping unengaged contacts, UTM parameters, tags, and sending throttled, at each recipient’s local time or at their best hour. Recipients’ time zones come from the tracking script. See Sending options.
• Reports: opens by email client, device and country, a click map, follow-ups to contacts who didn’t open or click, a campaign calendar and Retrieve campaign statistics.
• Fixed: Send or schedule a campaign, with the API or the MCP server, returns 422 for a campaign that is already sending or was sent, instead of sending it again.

Commerce in alpha

Commerce is open only to the Emailit team while we test it, so customer workspaces don’t see it yet. See Who can use Commerce.

• Shop data: products, orders and carts from the Products, Orders and Carts APIs, which also take Events Only keys, or from the tracking script. Orders are credited to the campaign or automation email the buyer last clicked or opened, and Email Marketing > Commerce shows revenue from email, top products and top campaigns. See Commerce and Connect your shop.
• In the event log: orders, carts and product views are system events (order.placed, order.updated, cart.updated, cart.abandoned, product.viewed) on the Events page, in contact activity and for webhooks.
• Products, coupons and the cart in emails: product grids and recommendations, a unique coupon code for every recipient, the contact’s cart and their purchase data. See Products, coupons and the cart.
• Revenue in campaigns: revenue, orders and conversion rate in reports, and A/B tests won by orders or revenue.
• Segments and automations: segment rules for orders, spend, churn risk, products bought or viewed, carts and coupons (see Activity rules), and Placed an order and Abandoned a cart triggers with ready-made recipes.