Commerce

Commerce connects your online shop to Emailit. Once your products, orders and carts are in Emailit, you can see how much revenue each campaign and automation brings, put products, coupon codes and carts into emails, segment contacts by what they buy, and start automations when someone orders or leaves a cart behind.

Who can use Commerce

During the alpha, Commerce is available to Emailit platform admins only. A workspace Admin role isn’t enough.

Campaigns and automations that already use a commerce feature keep working for everyone in the workspace.

What you can do

Get your shop’s data in

Connect your shop covers the API and the tracking script.

An order with an email address that isn’t a contact yet creates the contact. The contact isn’t subscribed to any audience unless the order says the buyer accepts marketing, so campaigns don’t reach buyers who didn’t opt in.

How orders are credited to emails

Each new order is credited to the campaign or automation email the buyer last clicked within the click window before the order (5 days by default). Without a click, it’s credited to the email they last opened within the open window (1 day by default). Clicks win over opens because some email apps load images, and so count an open, without anyone reading the email.

• The window counts from the click or open, not from when the email was sent: someone who clicks a week-old campaign and buys the next day counts.
• Visitors who arrive from an email link carry a signed identity, so the purchase is credited even when it’s placed in another browser session, as long as the click is in the window.
• Orders imported with historical aren’t credited to emails and don’t start automations.
• Revenue is the order total minus refunds. Canceled orders don’t count.

Each credited order shows Credited to with the campaign or automation and whether it came from a click or an open.

Settings

Email Marketing›Commerce›Settings has:

The settings page also has the tracking script snippets and an example order request. In the API, use Retrieve commerce settings and Update commerce settings.

The Commerce pages

• Overview shows, for the last 7, 30 or 90 days: Revenue, Revenue from email (split into campaigns and automations), Orders with the average order value, Customers (new and returning), revenue per day, carts (active, abandoned, abandoned value and recovered), Top products and Top campaigns by revenue. Amounts are per currency, and the main currency is shown first.
• Products, Orders, Carts and Coupons list what Emailit has, with search and filters. Select an order to see its items and the email it’s credited to.
• Settings, see above.

Abandoned carts

A cart becomes Abandoned when it belongs to a known contact, has items and hasn’t changed for the abandonment delay. Emailit then emits cart.abandoned, which can start an abandoned cart automation. A cart becomes Converted when an order names it with cart_id, or when the same contact places an order.

Purchase profile

A contact with orders, carts or site activity has a Purchases card on their page: orders, total spent, average order, last order, expected next order, last activity on your site, time zone, Churn risk, their open cart, recently viewed products and recent orders.

Expected next order is the last order plus the contact’s average time between orders, from the second order on. Churn risk compares the time since the last order with that gap (at least 14 days), or with 90 days for one-time buyers: low within it, medium up to twice as long, high after that.

Events

Commerce records what happens in your shop as system events, in the same place as every other event. They show on Email API›Events (scope System), in the contact’s activity, in the Events API, in webhooks and in automations:

cart.updated and product.viewed come from site traffic, so a webhook that receives All events doesn’t get them. Subscribe to them by name, the same as workspace and custom events. Commerce events also update tracked segments with purchase, cart or product view rules within about a minute.

Next steps