Campaign reports

Every campaign that has been scheduled or sent has a report. It shows how many emails were delivered, loaded and clicked, who engaged, who unsubscribed and how each mailbox provider handled the campaign. This page defines every metric and section, and covers the PDF export and the events you can use to build your own reporting.

Open a report

On Email Marketing›Campaigns, select any campaign that isn’t a draft. The report has four tabs, Overview, Loads, Clicks and Unsubscribes, and these actions at the top:

• Export report downloads a PDF. See Export a PDF report.
• Save as template saves the content as a new template.
• Cancel Schedule for scheduled campaigns. See Test and schedule.
• Archive for sent campaigns, or Unarchive for archived ones.

The metric cards stay visible on every tab. Counts update as deliveries, loads and clicks come in.

Metrics

While the campaign is In process, the cards show Send progress with Sent, Delivered, Attempted, Not processed, Bounced, Suppressed and Complained. Once it’s sent, they show Sent, Loaded, Clicked, Click-through rate, Unsubscribed, Bounced, Suppressed and Complained.

Each card shows a count and, except for the click-through rate, a percentage of Sent.

Each email has one status at a time, and it only moves forward, from delivered to loaded to clicked. A bounced, suppressed or complained email keeps that status. See Email statuses.

Loads and clicks need tracking

Loaded and Clicked come from tracking pixels and tracked links on your sending domain’s tracking subdomain. Campaign emails are tracked automatically when the domain has a verified tracking subdomain. Without one, emails go out untracked and both metrics stay at 0. See Custom tracking domain.

Treat loads as an estimate: some email apps block images, so real opens are missed, and some privacy features load images automatically, which records opens that didn’t happen.

Overview tab

Delivery by provider

This table splits the campaign by the recipient’s mailbox provider, based on the domain of each address:

For each provider it shows Sent (with its share of the campaign), Delivered, Loaded, Clicked and Bounced (each as a share of that provider’s sent emails). Providers without sends aren’t listed. A provider with a much lower delivered rate or higher bounce rate than the rest points to a deliverability problem with that provider. See Deliverability best practices.

Content and details

The Content card shows the campaign as sent, with tabs for HTML, Text and Source. Next to it are the Subject, the Status and the time the campaign was Sent (Started while it’s sending, or Scheduled for a scheduled campaign).

Loads tab

The Loads tab shows Unique loads and Total opens, and lists each recipient who loaded the email with Email, First name, Last name, Total opens, IP address, First Opened and Last Opened. Search by email address, or filter by email and date.

Clicks tab

The Clicks tab shows Total Links, Unique Clickers and Total Clicks, and lists every tracked link with its URL, Unique clicks, Total clicks, First Click and Last Click.

Select View Clickers on a link to see who clicked it: Email, Total clicks, IP address, First click and Last click for each recipient.

Unsubscribes tab

The Unsubscribes tab lists recipients who unsubscribed with this campaign’s link, with Email, First name, Last name, Reason, IP address and Unsubscribed At. Search it, or filter by reason or date. The reason, when one was recorded, shows as Manual, Unsubscribe Link or Complaint.

Unsubscribes you make yourself in the dashboard or API aren’t linked to a campaign and don’t appear here. See Unsubscribes.

Export a PDF report

1. Open the export. On the campaign page, select Export report.

2. Set the filters. Under Filters, pick a Date range (All time, Last 7 days, Last 30 days or Last 90 days) and optionally a Status: delivered, loaded, clicked, bounced, failed, rejected, suppressed or complained. The preview on the right updates as you change them.

3. Download. Select Generate report. Your browser downloads the PDF.

The report includes:

• The campaign name, subject, status, the date range and status filter you chose, and when the report was generated.
• Overview counts: sent, delivered, loaded, clicked, bounced and unsubscribed.
• Result rates: Delivery rate, Load rate, Click rate, Bounce rate and Unsubscribe rate, each as a share of sent emails.
• An Engagement funnel from sent to delivered, loaded and clicked.
• Loads, Clicks and Top links.
• Unsubscribe reasons.

The filters apply to the overview counts and rates, based on when each email was created. Load, click and unsubscribe details always cover the whole campaign.

Events and webhooks

Campaign statistics aren’t available through the API. To build your own reporting, use events:

• Campaign status: campaign.created, campaign.updated, campaign.scheduled, campaign.queued, campaign.sending, campaign.sent, campaign.canceled, campaign.archived and campaign.deleted. Their payload includes the campaign’s id, name, status, subject, from_email, from_name, scheduled_at, sent_at and, for changes, previous_status.
• Per recipient: every campaign email produces the usual email events, such as email.delivered, email.bounced, email.loaded and email.clicked. Load and click events include the campaign in email.campaign, so you can group them by campaign.
• Unsubscribes: email.unsubscribed and email.resubscribed when recipients use the unsubscribe link.

Receive them with webhooks, or read them from the Events API. See Event types for every event. On the Business plan, Queryable analytics can also group sends, bounces, loads and clicks by campaign.

Related