Feature comparison

Mailchimp vs Emailit

Mailchimp is a full marketing platform priced around contacts and features. Emailit is a pay-as-you-go email API and light campaigns platform with an owned EU data center, no subscription required to send.

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Owned Prague DC

No third-party sending stack

99.9% uptime

Built for reliable delivery

PAYG credits

No subscription required

The core difference

Emailit

Emailit is built for developers and marketers who want to send transactional and marketing email without a monthly subscription. You buy credits that never expire, get a real dashboard and API, and run on Emailit’s fully owned data center in Prague.

Mailchimp

Mailchimp is built for marketers who want audiences, automation, templates, and brand tooling in one suite. Sending volume and features are tied to subscription tiers; transactional sending is an add-on (Mailchimp Transactional / Mandrill) rather than the core product.

Feature comparison

Feature Emailit Mailchimp
API
Yes: REST API + SDKs
Yes: Marketing API + Transactional (Mandrill) API
SMTP
Yes
Yes: (Transactional / SMTP)
Dashboard UI
Yes: domains, analytics, campaigns
Yes: full marketing suite UI
Rate limits
Starts ~2 msg/s, ~5k/day (raisable) Plan- and account-dependent
Marketing campaigns
Yes: credit-based (2 credits/email)
Yes: core product strength
Webhooks
Yes
Yes
Inbound email
Yes
Limited / product-dependent
Data residency / infrastructure
EU: owned DC in Prague Primarily US-centric infrastructure
Uptime
99.9% Published status / SLA by product
Pricing model
PAYG credits, never expire, no required subscription Monthly subscription by contacts + add-ons
Owned sending infrastructure Unique
Fully owned DC in Prague, no third-party sending stack Hosted SaaS on Mailchimp infrastructure
No subscription to send Unique
Buy credits only when you need them Subscription required for core marketing plans
All-in-one marketing suite Unique
Focused sending + light campaigns Audiences, automations, creatives, CRM-style tools
Contact-based pricing Unique
Pay per email sent (credits) Plans scale with stored contacts

Pricing comparison

Pricing as of July 2026. Mailchimp pricing →

Emailit Mailchimp
Entry sending cost $20 for 100,000 credits (~$0.20/1k API emails) Marketing plans typically from ~$13-20+/mo (contact-based)
High volume (~1M emails) $140 for 1,000,000 credits (~$0.14/1k) Higher contact tiers + send limits; Transactional sold in blocks
Scale (~5M emails) $500 for 5,000,000 credits (~$0.10/1k) Enterprise / custom, usually far above PAYG credit economics
Transactional email Included (1 credit/email via API/SMTP) Mailchimp Transactional add-on (historically ~$20 per 25k block)
Credits / unused volume Credits never expire Monthly plan allowances reset; blocks are usage-based
Required subscription No: PAYG core Yes for Standard/Premium marketing features

Mailchimp marketing pricing varies by contact count and plan. Transactional pricing is sold separately. Competitor prices change. Verify on their site.

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When to choose

When to choose Emailit

  • You want API/SMTP transactional email plus light campaigns without a monthly marketing subscription
  • You prefer prepaid credits that never expire over contact-tier pricing
  • EU data residency and a fully owned Prague data center matter to you
  • You want competitive per-email pricing down to about $0.10/1k at scale

When to choose Mailchimp

  • You need a full marketing suite (audiences, journeys, creatives, landing pages) as the primary product
  • Your team already lives in the Mailchimp ecosystem and Mandrill is “good enough” as an add-on
  • Contact-based pricing and branded marketing tooling matter more than raw send economics

FAQ

Is Emailit a Mailchimp replacement?
For sending transactional email and straightforward campaigns via API/SMTP or the Emailit dashboard, yes for many teams. If you rely on Mailchimp’s full marketing automation and audience tooling, Emailit is a sending platform, not a 1:1 suite clone.
How does Emailit pricing compare to Mailchimp?
Emailit uses pay-as-you-go credits (from about $0.20/1k down to $0.10/1k) with no required subscription. Mailchimp typically charges monthly based on contacts and features, with transactional email as a separate add-on.
Does Emailit include a dashboard like Mailchimp?
Yes. Emailit includes a dashboard for domains, analytics, campaigns, and account management, without bundling an entire marketing CRM suite.
Where is Emailit data hosted vs Mailchimp?
Emailit runs sending infrastructure in its own data center in Prague (EU). Mailchimp is a global SaaS with primarily US-centric infrastructure for many customers.
Can I migrate from Mailchimp Transactional (Mandrill) to Emailit?
Yes. Point your app at Emailit’s REST API or SMTP, verify your domain (SPF/DKIM), and start sending. Most teams migrate without rewriting product logic.

Ready to send with Emailit?

Buy credits that never expire. No subscription required. Owned data center in Prague with 99.9% uptime.

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