Guide
Dedicated IPs
The difference between Emailit's shared IP pools and a dedicated IP, when a dedicated IP is worth it, and how to request one and warm it up.
By default, Emailit sends your mail from shared pools of IP addresses. You can also get one or more IP addresses that only your workspace uses. This page explains the difference, when a dedicated IP makes sense and how to request one.
Shared pools and dedicated IPs
| Shared IP pool | Dedicated IP | |
|---|---|---|
| Who sends from it | Many Emailit customers | Only your workspace |
| IP reputation | Shared. Emailit keeps it clean with spam checks, automatic suppression and sending health limits. | Yours alone. It reflects only your sending. |
| Warm-up | Not needed. The IPs are already warm. | Needed. A new IP has no history. |
| Volume needed | Any | Steady volume, roughly 1,000 emails a day or more |
| Cost | Included | Paid add-on. See pricing. |
With either option, your domain’s reputation is your own. SPF, DKIM and DMARC work the same way, and you don’t need to change any DNS records.
When a dedicated IP makes sense
A dedicated IP helps when:
- you send a steady volume, at least around 1,000 emails a day, every day,
- you want your IP reputation to depend only on your own sending,
- a customer or partner needs to allowlist a fixed IP address for your mail.
Stay on the shared pool when:
- your volume is low or comes in bursts, such as a monthly newsletter. An IP that sends rarely looks unfamiliar to providers each time, and inbox placement suffers,
- you’re still building your sending reputation or cleaning up your list. Problems are easier to recover from on a warm shared pool.
Request a dedicated IP
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Open Billing. Go to WorkspaceBilling. In the Add-ons table, find Dedicated IP and select Contact sales.
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Fill in the form. Choose your Company size, Annual revenue, Annual email volume and How many dedicated IPs (1 to 4, or 5 or more). In Describe your needs, write at least 10 characters about what you send and why you want a dedicated IP.
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Submit the request. The Emailit team reviews it and replies.
You can follow the request in WorkspaceSettings on the Requests tab. Its status changes from Pending Review to Awaiting Your Reply, Approved or Rejected, and you can reply to the team in the request’s conversation. A workspace can have one pending dedicated IP request at a time. See Requests.
After approval
Emailit assigns the IP addresses to your workspace, and all mail from the workspace is sent from them. You don’t need to change your code, SMTP settings or DNS records.
A new dedicated IP starts with an automatic warm-up. Emailit caps its daily volume, starting at 500 emails and resetting each day to about 1.5 times what the IP sent the day before. Ramp up your own sending to match, starting with your most engaged recipients. See Warm up a domain or IP.