Overview
Analytics
Track sends, bounces, complaints, opens and clicks over time with a customizable dashboard, advanced delivery charts, and SQL queries on higher plans.
Email APIAnalytics turns your sending activity into charts and totals, so you can see volume, delivery and engagement at a glance and investigate when something changes. It covers outgoing email: API, SMTP, campaign and automation sends. Received mail isn’t included.
Three levels
| Tab | Plans | What it gives you |
|---|---|---|
| Dashboard | All plans | Bounce rate and complaint rate cards, plus a grid of widgets you can add, resize and rearrange. See Analytics dashboard. |
| Advanced | Pro, Business, Custom | Seven delivery charts: emails by status, SMTP response codes, 4xx and 5xx errors, time to inbox, loads and clicks, non-delivery, and delivery by provider. See Advanced analytics. |
| Queryable | Business, Custom | A query builder and raw ClickHouse SQL over your sending data, with saved queries. See Queryable SQL. |
Tabs your plan doesn’t include show a Pro or Business badge and can’t be opened.
Filters and time range
The controls at the top of the page apply to every widget:
- Sending domain and API key: narrow the data to one domain or one key.
- Date range: presets Last 30 minutes, Last 1 hour, Last 6 hours, Last 12 hours, Last 24 hours (the default), Last 7 days and Last 30 days, or a custom range with start and end times. Custom ranges can span up to about 13 months.
- Time zone: in the date picker, choose UTC or your local time zone. This changes how times are shown; data is stored in UTC.
- Refresh: reloads every widget.
Charts pick their resolution from the range: 5-minute buckets up to 6 hours, hourly buckets up to 48 hours, and daily buckets beyond that. Each widget also shows the change compared with the previous period of the same length, for example the 7 days before the last 7 days.
Retention
How far back you can look depends on your plan. If you pick a range older than your analytics retention, Emailit shortens it to the period it still has.
| Pay as you go | Pro | Business | Custom | |
|---|---|---|---|---|
| Analytics | Dashboard | Dashboard + Advanced | Dashboard + Advanced + Queryable (SQL) | Dashboard + Advanced + Queryable (SQL) |
| Analytics kept | 365 days | Forever | Forever | Flexible |
Detailed per-email data used by the Advanced charts and SQL tables is kept for up to 365 days; daily totals can be kept longer. See Data retention.
How analytics relates to other pages
- Analytics shows trends. To see what happened to one email, use Email logs.
- Sending health uses bounce rates among unique recipients to decide whether a domain or workspace is at risk. The bounce rate on the Analytics dashboard is a simpler bounces-per-send ratio, so the numbers can differ.
- Analytics is updated continuously from your sending data, so the most recent activity can take a short while to appear.