Reference
Plans
Compare Emailit's Pay as you go, Pro, Business and Custom plans, switch to yearly billing, upgrade or downgrade a workspace and see what changes when you do.
Each workspace is on one of four plans. The plan sets the monthly price, the included credits, the price of extra credits and most limits. This page compares them and shows how to change plans.
Compare plans
- Pay as you go costs nothing per month. You get the free monthly credits included with Pay as you go and buy extra credits when you need them.
- Pro is for professional projects. It includes 100,000 credits a month, cheaper extra credits, advanced analytics and DMARC reports.
- Business is for teams where email is critical. It includes 2,500,000 credits a month and adds queryable SQL analytics.
- Custom (Contract on the pricing page) has flexible credits, limits, retention and invoicing, agreed with the Emailit team.
| Pay as you go | Pro | Business | Custom | |
|---|---|---|---|---|
| Price | $0 | $25/mo, or $20/mo billed yearly | $250/mo, or $200/mo billed yearly | Custom |
| Included credits / month | Up to 3,000 | 100,000 | 2,500,000 | Flexible |
| Extra credits | $2 per 10,000 | $1 per 10,000 | $1 per 10,000 | Volume pricing |
| Sending domains | 3 (25 after your first credit purchase) | 100 | 1,000 | By agreement |
| Webhook endpoints | 3 | 10 | 100 | 100 |
| Webhook payload filters | — | Up to 25 rules | Up to 25 rules | Up to 25 rules |
| Subscribers per audience | 10,000 | 50,000 | 250,000 | Unlimited |
| Message contents kept | 7 days | 30 days | 30 days | Flexible |
| Message activity kept | 30 days | 365 days | 365 days | Flexible |
| Request logs kept | 7 days | 30 days | 30 days | Flexible |
| Analytics kept | 365 days | Forever | Forever | Flexible |
| Analytics | Dashboard | Dashboard + Advanced | Dashboard + Advanced + Queryable (SQL) | Dashboard + Advanced + Queryable (SQL) |
| DMARC reports | — | Included | Included | Included |
| Sending limit increases | On request | Automatic, based on sending health | Automatic, based on sending health | By agreement |
| Review of domains under 30 days old | Yes | No | No | Yes |
| Configurable automatic suppression | — | Included | Included | — |
Every plan includes the Email API, SMTP relay, inbound email, templates, campaigns, automations and webhooks. See pricing for the full feature comparison.
Monthly or yearly
The Plans table has a Yearly switch. Yearly billing is 20% less: Pro is $20 a month billed yearly ($240 a year) and Business is $200 a month billed yearly ($2,400 a year). Included credits are still a monthly pool, whichever way you pay.
Upgrade or switch plans
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Open Plans. Go to WorkspaceBilling and stay on the Workspace plan tab. You need the Admin role.
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Choose billing. Turn on Yearly if you want annual billing.
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Pick a plan. Select Upgrade next to Pro or Business, or Switch if you’re moving to a lower paid plan.
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Pay in Stripe Checkout. Enter your card details and confirm. You can add a promotion code here.
When Stripe confirms the payment, you return to the dashboard and the plan shows Active, with Renews and the next renewal date. It can take a few seconds for the new plan to appear.
What changes when you upgrade
These take effect as soon as the new plan is active:
- Included credits rise to the plan’s monthly pool, and a partner or referral bonus doubles from 5,000 to 10,000 a month.
- Extra credits cost $1 per 10,000 instead of $2.
- Limits grow: sending domains, webhook endpoints and subscribers per audience. See Limits and quotas.
- Analytics unlocks the Advanced tab on Pro and Business, and the Queryable SQL tab on Business. See Analytics.
- DMARC reports and webhook payload filters become available.
- Sending limits start rising automatically every 7 days or more while sending health stays good.
- Domain review for domains registered less than 30 days ago is skipped. See Domain verification.
- Automatic suppression becomes configurable under WorkspaceSettings.
- Retention moves to the plan’s defaults. Data that was already deleted under the old plan doesn’t come back.
Downgrade to Pay as you go
Pay as you go has no subscription, so you return to it by canceling the paid subscription. Selecting Downgrade on the Pay as you go row shows: “Cancel the paid subscription from the current plan to return to Pay as you go.”
The dashboard doesn’t have a cancel button, so email support@emailit.com from an admin account and name the workspace. When the subscription ends, the workspace moves to Pay as you go:
- Plan limits, retention defaults and the extra-credit rate change to Pay as you go values.
- Purchased credits stay in the workspace and never expire.
- If the workspace has more sending domains or webhooks than Pay as you go allows, the existing ones keep working, but you can’t add more until you’re under the limit.
The same happens if a subscription is canceled or ends unpaid.
Custom plans
Custom plans are for high volume, invoicing, extra retention or contract terms. On the Plans table, select Contact sales on the Custom row and fill in the form. The request appears under WorkspaceSettingsRequests, where the team replies. See Workspace requests. You can also reach sales through the contact form.